SELECTED WORKS
SITRAK Next-Generation Truck Design
Redesigned the next-generation vehicle for SITRAK, refining its design language and brand identity to strengthen premium positioning, recognition, and market competitiveness.
Sinotruk Brand Identity Redesign
Redefined Sinotruk’s visual identity system through a new logo suite and brand guidelines, creating a more unified, modern, and internationally recognizable brand image.
Product Design / Transportation Design / CMF Design / VI Design
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Developed a sustainable pet-friendly ecosystem using biodegradable PHA materials, including community facilities, pet products, and smart service systems. The project enhances interaction between pets and owners while promoting environmentally conscious living.
Product Design / Sustainable Design / Service Design / Brand Design
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GoCoach is a portable fitness coaching system that combines wearable sensors with real-time feedback to monitor posture and muscle activity during exercise. It provides instant guidance and personalized training recommendations, making professional fitness coaching accessible anywhere.
UX Design / UI Design
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Designed a maternal health kit for women in underserved mountainous regions, combining nutritional support and self-monitoring tools to improve maternal and infant health. The project included branding, packaging, and product design.
Product Design / Service Design / Brand Design / Packaging System Design / Project Funding & Cost Planning
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Reimagined a traditional regional ritual through AI and virtual technologies, creating a more sustainable and accessible cultural experience. The project redesigned ritual artifacts and interactions to preserve cultural meaning while reducing environmental impact.
AI Product Design / Interaction Design / Sustainable Design / Architectural Design
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HoloHeal is an AI-powered home rehabilitation system that uses a smartphone for motion tracking and recovery guidance after knee replacement surgery. It supports both patient rehabilitation and remote healthcare monitoring.
UX design / UI Design
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A reinterpretation of the CD player featuring a conical form and top-loading disc system. Exposed CDs and natural materials create a warmer, more tactile listening experience while celebrating the visual identity of music.
Product Design
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Designed the visual identity system for the National Key Laboratory of Vehicle-Road Collaborative Intelligent Transportation, including the logo, visual standards, and brand guidelines.
VI Design
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