Portfolio
I’m Zihan Tang
Graduated from @ Royal College of Art
Based in London
Email: zihan8793@gmail.com
This is my fifth year in the design field.
From Product Design, Interaction Design and UX、UI design to Visual System Design (PI/VI), I have been continuously exploring and deepening my practice across these disciplines.
• I design for users — grounding every decision in real behavior, clarity, and comfort.
• I design through products — shaping systems, logic, and form to create coherent and durable experiences.
• I design with companies — aligning concepts with strategy to strengthen brand presence and future direction.
Product Foresight
• User behavior insights
• Future scenario modeling
• Needs mechanism analysis
• Core value definition
Form & CMF Development
• Form language creation
• Volume and proportion control
• CMF system planning
• Structural detail refinement
Product Identity Construction
• PI system development
• Brand element extraction
• Family-language architecture
• Recognition symbol definition
AI-Mediated Design Architecture
• AI opportunity mapping
• Model-driven form exploration
• Narrative framework building
• Design visualization delivery
view my work